Apple’s ‘iTunes for All’ is a “gimmick”
Apple is working on a subscription music service, Apple Music, that would let users buy music from iTunes.
According to an internal Apple memo, the service would let people buy songs for as little as $9.99 a month, and users would be able to buy music and download them for free.
The memo does not elaborate on the pricing.
The announcement comes amid ongoing discussions about the future of Apple Music and other digital music services.
In an interview with The Wall Street Journal, Apple CEO Tim Cook said Apple’s strategy for future subscription services would be “one that’s more of a service for the people.”
“We’re going to have a service that’s for people,” Cook said.
“We have to make sure it’s a great service for people.
And that’s going to be a service where you can choose what you want, what you don’t want, and we want to make it easy for you to choose what to do.”
Cook also said Apple is still exploring the possibility of a subscription service for Apple Music.
“The future of music is a service-based business, not a subscription business,” Cook added.
“You’ll see more of that.
That’s something we’re still exploring.”
The new service would work in conjunction with Apple’s other digital streaming services, including Apple Music for iOS and Apple Music Pro for Mac.
Apple has also confirmed that it’s working on new products to go along with its streaming services.
It’s unclear if Apple will make new Apple Music-like products or launch other products with Apple Music’s content.
“This is a big step forward for Apple, and one that we think is going to really drive the music industry forward,” Jeff Williams, a partner at digital music platform Maven, told the Wall Street, noting that the new service is the first major digital music service to integrate its streaming platform with Apple.
“Apple Music is the most-streamed streaming service on the planet, and now it’s finally being able to work with Apple, which has made such a great start to Apple Music.”