NEW YORK — It’s a photo of a pair of white pants and a pair (and a couple more) of black pants with a black belt and a black hat, and that’s all Lorex has to offer.

But that doesn’t mean it’s a coincidence that a number of people who were once skeptical about the company’s wearable technology are now embracing it.

“People love it,” said Rory Ritchie, a Lorex tech evangelist in New York City who founded a wearable company called Gearbox in 2013.

“It’s cool.

It’s smart.

It works.”

The technology that’s popular with these folks is actually a form of augmented reality, or AR, which is the technology that lets people see objects on their screens in the real world.

In fact, a recent survey by the company found that nearly half of those who use AR are actually using it for gaming, socializing and other types of online activities.

The question is, can it be a viable business for Lorex?

Ritchie said he thinks so.

He says the company is building a new type of device that will make it more affordable for consumers to try and use the technology to create experiences.

“You don’t need to be a professional AR designer to get into the game of AR,” he said. “You don�t need to have a degree in AR.

You just need to want to see things.”

Lorex CEO Matt Riddle and the team of people working on the technology are also working to build a company that can compete in the augmented reality space.

In a way, Riddle said, they’re creating a new way for companies to enter the space.

“We want to be the first AR company to be able to create a device that can actually get users to try the product,” he told ABC News.

“There’s a lot of people out there who are already creating products that do a great job of AR, but it’s very difficult for them to do a good job of it,” Riddle added.

“And I think it�s a big challenge for us to be at the forefront.”

Ritchie, who co-founded Gearbox, said that one of the biggest challenges he has is making sure the technology works for people who aren’t familiar with it.

“I think that’s one of those areas where we have to make sure that it’s going to work for people, and it’s not going to fail for people,” Ritchie said.

Ritchie’s company, Gearbox AR, has already seen a number people get into AR.

In addition to a few prototypes, Gearzons AR is now making its way into retail stores.

But Ritchie isn’t necessarily happy with how the company has been handled by the entertainment industry.

“The people who are most interested in the technology, it is the people that are going to have the biggest impact on how this product plays out,” Ritzer said.

“If it was just a company doing the marketing and the product, they’d be the ones that would see the most demand,” he added.

Lorezys chief product officer, Andrew Stiles, told ABC affiliate WABC that he understands why some consumers may not be completely thrilled with the technology.

“People are always going to be hesitant,” Stiles said.

But he also noted that the technology is very similar to AR in some ways.

Stiles said that the company doesn’t intend to stop there.

He said that it plans to develop an augmented reality app for the iPhone and Android devices that could potentially make it easier for consumers with limited or no AR experience to get a glimpse of things.

He added that the device is in beta and that the AR app is in the works, but the company isn’t ready to announce an official launch date just yet.